For every sales page out there, you will probably find more than a billion different ways to improve the performance of it.  Because there are so many different ways and options available to help us improve on sales pages, trying to list them would be pointless and certainly futile.

Have you ever priced good sales copy from top copywriters .  Some top copywriters can charge a small fortune for just one good sales page, and they do get paid very well for their efforts.  They don’t just get paid for their copywriting , they get paid for their knowledge and understanding.  They have all the writing skills necessary to help them maximize conversions on their sales pages.

But…guess what?  There are many sales pages out there that are just not converting as well as they could.  You bet.  There is one common sales page goof that many people still seem to overlook.  It’s probably overlooked because of all the fluff you see within the sales copy.  A sales page can have a super design and beautiful graphics.  It can even have a great headline and well written text.  Even with all this, a sales page can still under perform.  Why?

Well…this common goof can happen when the writer, whether you or a professional copywriter, fail to approach the sales letter writing with the customer in mind.  They still seem to fail to take the customers wants and interests into consideration.

If you pay attention, you will be able to spot it yourself.  In fact you can see it all the time.  I have read many sales letters that contain so much extraneous details and go off on tangents that just seem more interesting to the author of the sales letter than to their target audience.

You see, writing sales copy is not like writing a post for a blog, where you can write about what interest you.  You need to write so that it interests the prospect.  I understand how easy it can be to make this mistake.  You spend hours and hours and pour your soul into your sales pitch and it can get out of control.

But you need to focus and think about not so much what you want to write, but rather what your target audience wants to read instead.  In other words, write with your prospects in mind so that when they read your sales page, they become your paying customer.

In summary then, don’t spend any time writing your sales copy thinking about how you feel about it.  Your perspective doesn’t matter.  If you’re writing a review page…yes, your perspective is all important.  But for a sales page, you need to write through your future customers eyes to get the ultimate results you really want.

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