Why would they want to buy anything from you if you sound stupid.  Put another way, how can you make any money if the members on your list won’t open your email if you sound like a nut.  So many of us have mailboxes that are overflowing with email and yet email marketers are still too lazy to put in a little effort and time to use a subject headline that makes their list want to open their email.  If you don’t take this issue seriously, then you are throwing your profits out the window.

Spend a little time on your email title .  As mentioned above, your goal is to attract their attention and to encourage them enough to actually see what it is you have to say.  If what you do have to say is compelling enough, the chances of your profits increasing should also increase.

The sad part about this is that this led some marketers to rely on gimmicky or really dumb headlines.  Sure, some of these titles may increase open rates, but they don’t really have a positive effect on your sales which is your second goal.  I received a few emails lately with a subject line that read “You Made A Sale Today”.  When I opened it the first sentence said – “Wouldn’t you like to receive notifications like this everyday….blah blah blah”.   I either deleted the message or unsubscribed immediately.  The thing that got me was that a couple of these emails were from well known marketers.  You’d think they would know better.  Guess not.

People, that includes me, can get really pissed off when subject titles don’t match what’s within the content of the email.  As mentioned above you will probably either just delete the email or unsubscribe from their list.  So, take some time to write a good title and attract their attention but please,  DO NOT abuse your list with gimmicky approaches.  That is the one time when an increased open rate won’t be good news for you!

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Related posts:

1. Does Your eMail End Up Costing You Money?

But as great as it is many people are losing money with their email. As great a tool as email marketing is, it still has a few potential shortcomings. These problems can  hurt the bottom line for many trying to make a living online.

Depending on the service you use to send emails, your credibility could very well be at stake. Knowledgeable people are not as likely to trust email coming from AOL.com than from another service, for instance. Vanity type email services that were all the rage in 2001 just don’t do the trick anymore as it once did. So if you have a website called funnybunnygal.org, leave that email account called support@funnybunnygal.org alone. It won’t work.

You will also find other email services that have a bad reputation because of misuse by countless spammers. This has caused me many problems as I have received thousands of spam email mixed up with important email that gets hung up in all the spam filters. You really have to be careful with your service as some email providers have filtering strategies that are so aggressive, they end up filtering your valuable messages from junk or spam email.

I hope you get the jest of what I’m trying to say here. It isn’t so much the reliability factor. Don’t get me wrong. Reliability is still important, but it isn’t the issue it once was. But there are other considerations that have entered the picture, which I will get into in future posts.

For now, the biggest single thing you can do for your online business…if you are serious about your business, is to use an email address that will help your reputation and will help you to grow your business more effectively.

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Related posts:

1. Are You Abusing Your Email List With Dumb Headlines?