“The Death of Adsense” .  Many people in the Internet Marketing community came up with this bold statement not too long ago.  A few years ago, many emails and ebooks were written saying that Adsense was just not the moneymaker it once was.

Were they right?  Is Adsense still worth going after to help you make money online?

Well, it depends on who you ask. One thing for sure is that Adsense is not the healthy money maker it once was.  But, it is still possible to earn profits from websites with Adsense ads if done correctly.  Adsense may not be the powerhouse it once was, but it is still quite strong if you know what you’re doing.

At one time you would earn more for every ad clicked on your site made by your visitors. However at that time, Google’s inline ads’ used to be unique and were highly clickable and people just love new and unique things to play with.

But, it was also easier to exploit all the weaknesses in Google’s search engine algorithm. This made it much easier and less expensive to drive traffic to websites bearing Adsense ads.

Remember one thing.  If you earn money, then somebody else has to pay you.  It’s a 2 way street.  As there was so much abuse of Adsense sites, the people that were paying to have their ads shown on other peoples websites were not getting the value that they should have.

Everyone blames Google for destroying their income made from earnings stemming from displaying ads on their sites.  They don’t realize that if others are going to pay their earnings, there must be honesty and integrity on both sides of the border.

You can still get the traffic to your site which can increase the rate of Adsense ads that are clicked on, but you have to work harder to get that traffic.  What was once unique is now commonplace.  Many web surfers have developed ad blindness and just ignore any ads. If they do click on Adsense ads, the money earned is not nearly as much as it once was.

I have even talked to a few people about this.  They told me that they refuse to click on ads because they think it is just a cash grab by the website owners.

But don’t let this stop you.  You should still have Adsense accounts set up as part of your overall online business strategy.  I have several websites that have Adsense ads on them.  I still make a few hundred dollars per month in residual income just from displaying Google’s ads on my sites.  Some sites are more clickable than others and consistently make more money than other sites, but when added up, profits made from ads can be substantial if you work it properly.

Adsense can also act as “filler” content to your sites as you build your website.  As you add other monetization methods such as affiliate offers from Clickbank or Amazon, you can find that you have a pretty profitable little business from that site.

One thing I would like to add to this is that you really must pay attention to Google’s policies to ensure your ads continue to get displayed.  Two of my sites ceased to have any ads shown because I forgot to insert a Privacy Policy statement on those sites.  Once I realized my mistake, I went through all my sites and inserted a Privacy Policy statement.

Adsense is still a viable option for website owners to use to monetize their sites and some people are still making a comfortable living just from displaying Adsense ads on their sites.  They are quite content to receive monthly checks for doing nothing but displaying Adsense ads and driving traffic to their websites in hopes their ads will be clicked on.

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Related posts:

1. Are You Chasing After Expensive Adsense Clicks?